Eli Weiss
VP Advocacy at Yotpo
10+ years in CX and retention. Now I help teams put AI to work in marketing and advocacy.
I’ve spent the last decade in Customer Experience and Retention, building programs at DTC brands like Jones Road Beauty and OLIPOP, and now leading advocacy strategy at Yotpo across Reviews, Loyalty, and Discover.
Somewhere along the way I started writing about it too, and that newsletter grew to 25,000+ subscribers.
These days most of what I write about, and most of what people ask me, is how to actually use AI in their day to day marketing and CX work instead of just experimenting with it for the sake of it.
I can help you with:
• Figuring out where AI genuinely saves you time versus where it’s just noise
• Using AI for content creation, competitive research, and sales enablement
• Building AI-assisted workflows for retention and customer experience work
• Applying AI to ABM and account-based strategy
• Cutting through vendor hype to find tools that actually fit your workflow
If you’re a marketer, CX lead, or founder trying to figure out where AI actually fits into your job, that’s what I’m here for.
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